Style412 Store-ies

A visual archive of Pittsburgh retailers & their stories

Each month, Style412, a local non-profit aimed to connect, build + develop a platform of resource for fashion industry professionals, interviews an existing retailer, asking them about their personal journey into brick & mortar, what inspires them about fashion and why they believe it can happen in Pittsburgh.


fashion

IN

PITTSBURGH

BENEFITS + CHALLENGES TO HAVING A STORE IN PGH?

“Pittsburgh has been void of fashion for so long so I think people are really yearning for it now. Challenges? Bridges and tunnels are definitely a challenge! It take a lot to entice people to venture out of their neighborhood to check out a new place.”

-Kiya Tomlin

What have you learned from having a business? What mistakes have you made?

Owning a business is a spiritual journey. The most important thing I’ve learned is how important my personal time has become. Learning how to say “no” and how to take care of myself. Creating boundaries so that I can have time to recharge. 

-Leslie McAllister, juju

What is your favorite underrated thing about Pgh?

This is probably the weirdest answer, but I love the Wabash Tunnel.  It’s the fastest way for me to get to or from downtown from my home in Mt. Washington, and it feels like a secret because I don’t think many people use it or know about it.  It’s my favorite tunnel! 

-Monica Yope, love, Pittsburgh

Full interviews with each of these retailers can be read by subscribers of the Style412 monthly newsletter, as well as visiting, www.style412.com/store-ies.


Image Credit: Rose Colored Creative / Sarah Collins

MOOP

MOOP

KIYA TOMLIN

KIYA TOMLIN

JUJU

JUJU

LOVE, PITTSBURGH

LOVE, PITTSBURGH